5 Advanced SEO Techniques to Rank Higher in 2025

19 May 2025 admin

Businesses Need to Increase Their Revenue — SEO Can Help

Digital marketing offers a powerful opportunity to grow revenue. By driving potential customers to your website and converting them into paying clients, you can achieve consistent business growth.

BrightEdge, a leading Enterprise SEO Platform, found that over 65% of digital experiences start with a search engine, and organic search drives 53% of all website visitors.

But your competitors are trying to do the same. To outrank them in search results, you need to optimize your website using advanced SEO strategies that they may not even know about.

Let’s Dive Into These Advanced Techniques

1. Long-Tail Keywords Help in Ranking

Long-tail keywords are more specific and less competitive than broad keywords. While fewer people search for them, they’re easier to rank for and tend to convert better.

Example:
The keyword “meditation” gets 211,000 monthly searches.
A long-tail version like “can meditation make you smarter?” gets only 50 monthly searches—but it’s easier to rank for and better at targeting searcher intent.

2. Place Your Keywords in Images’ Alt Text

Alt text helps with both accessibility and SEO. According to MozCast, images impact search rankings by 20.3%.

Tips for writing effective alt text:

  • Be specific about the image’s topic and context.
  • Keep it under 125 characters.
  • Include your primary keyword naturally, or use related terms.
  • Only use the main keyword in the alt text of one key image to avoid keyword stuffing.

3. Sprinkle Your Keywords within Headings

Ahrefs found that Google uses the <h1> tag 50% of the time when it ignores the title tag.

Search engines analyze headers to understand content context and user intent. Don’t stuff headings with keywords—make them informative and relevant to guide both users and search engines.

4. Visitors Buy into a Great Experience

Google’s Core Web Vitals, introduced in 2021, are now a ranking factor focused on user experience. Yet, 75% of websites didn’t meet these standards in 2022.

To enhance user experience:

  • Use visuals and content that satisfy search intent.
  • Compress images to speed up loading time.
  • Place the most important content at the top.
  • Use clear headers, short paragraphs, and a table of contents for longer posts.

5. Add Various Media Types

Rich media (videos, infographics, audio) improves engagement and indirectly boosts SEO. Backlinko noted that higher YouTube rankings strongly correlate with views, comments, and shares.

How to use mixed media:

  • Start a YouTube channel to build a following.
  • Embed relevant YouTube videos into your posts.
  • Add podcast audio clips that match the topic.
  • Turn stats and data into visuals like infographics.

6. Utilize Internal Links

Internal linking boosts SEO by increasing time spent on-site and improving navigation.

Best practices for internal linking:

  • Use anchor text that encourages clicks.
  • Link to content that expands on your current topic.
  • Make sure key pages are no more than 3 clicks away.
  • Avoid generic phrases like “click here” or “read more.”

Bottom Line

SEO is the lifeline of your online presence. There’s little value in having a website that’s not optimized for search engines.

SEO service providers can help your business rise in the search results by implementing modern and strategic techniques.

Remember: SEO constantly evolves. Staying stagnant means falling behind your competitors.